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An agency agreement is a legal contract creating a fiduciary relationship whereby the first party ("the principal") agrees that the actions of a second party ("the agent") binds the principal to later agreements made by the agent as if the principal had himself personally made the later agreements.
The law of agency is an area of commercial law dealing with a set of contractual, quasi-contractual and non-contractual fiduciary relationships that involve a person, called the agent, who is authorized to act on behalf of another (called the principal) to create legal relations with a third party. [1]
At that time, Dancer Fitzgerald Sample was the thirteenth largest advertising agency in the US, with billings of $876 million and clients including Procter & Gamble, General Mills, Toyota, Sara Lee and RJR Nabisco. The new DFS Dorland Worldwide network was to be operated independently from the Saatchi & Saatchi Compton Worldwide network and was ...
A federal appeals court has upheld a 2021 ruling that NBA star Zion Williamson's contract with a marketing agent was void because the agent was not licensed in North Carolina when the two entered ...
In business, an MoU is typically a legally non-binding agreement between two (or more) parties, outlining terms and details of a mutual understanding or agreement, noting each party's requirements and responsibilities—but without establishing a formal, legally enforceable contract (though an MoU is often a first step towards the development of a formal contract).
An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising) on behalf of the company with which they have an agency contract.
A bilateral contract is an agreement in which each of the parties to the contract makes a promise or set of promises to each other. [32] For example, in a contract for the sale of a home, the buyer promises to pay the seller $200,000 in exchange for the seller's promise to deliver title to the property.
ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. "ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. applicable when a product is directed for a broader spectrum of consumers, for example a soft drink ...
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related to: sample advertising agency contracts agreement