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An agency agreement is a legal contract creating a fiduciary relationship whereby the first party ("the principal") agrees that the actions of a second party ("the agent") binds the principal to later agreements made by the agent as if the principal had himself personally made the later agreements.
An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising) on behalf of the company with which they have an agency contract.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
BBDO is a worldwide advertising agency network, with its headquarters in New York City. [2] The agency originated in 1891 with the George Batten Company, and in 1928, [3] through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. [4]
An agent of record (AOR) is an individual or legal entity with a duly executed contractual agreement with an insurance policy owner in line with the prevailing legal norms and regulations of the region in which the contract was entered. The agent of record has a legal right to receive commissions from the respective insurance policy.
A federal appeals court has upheld a 2021 ruling that NBA star Zion Williamson's contract with a marketing agent was void because the agent was not licensed in North Carolina when the two entered ...
Pages in category "Advertising agencies of the United States" The following 200 pages are in this category, out of approximately 208 total. This list may not reflect recent changes .
Occasionally, a "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a time brokerage agreement ( TBA ), local sales agreement ( LSA ), management services agreement ( MSA ), or most commonly, a joint sales agreement ( JSA ) or shared ...