Search results
Results from the WOW.Com Content Network
ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is based on surveys of about 350,000 customers annually and used by researchers, corporations, investors and others.
Customer satisfaction is a term used in marketing to evaluate customer experience and how products and services meet or surpass customer expectations. Learn about the theoretical frameworks, metrics, and methods to measure customer satisfaction and its impact on loyalty and retention.
Learn about the area of marketing research that focuses on customers' perceptions of their shopping or purchase experience. Find out the types, methods, and examples of customer satisfaction studies.
Learn about the definition, dimensions, realms, and design of customer experience, the totality of customer responses during all stages of the consumption process. Find out how customer experience differs from customer service and customer satisfaction, and how it affects loyalty and brand value.
Claes Fornell is the lead author of several articles linking customer satisfaction to stock returns, demonstrating that portfolios of firms with high ACSI scores consistently outperform the market. [3] [4] [5] [7] He has also written several books.
Customer analytics is a process of using data from customer behavior to make business decisions via market segmentation and predictive analytics. It is used by various industries such as retail, finance, and community development for direct marketing, site selection, and customer relationship management.
Learn how to measure and improve customer retention, the ability of a company or product to keep its customers over time. Find out the factors that influence customer retention, such as satisfaction, delight, switching costs, and relationship management.
Learn how to summarize customers' expectations, preferences and aversions in marketing and quality management. Find out the methods, steps and examples of voice of the customer research and analysis.