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Everett M. "Ev" Rogers (March 6, 1931 – October 21, 2004) was an American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
The Theory of Communicative Action (German: Theorie des kommunikativen Handelns) is a two-volume 1981 book by the philosopher Jürgen Habermas, in which the author continues his project of finding a way to ground "the social sciences in a theory of language", [1] which had been set out in On the Logic of the Social Sciences (1967).
Development communication refers to the use of communication to facilitate social development. [1] Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development. [2]