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  2. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  3. OGSM - Wikipedia

    en.wikipedia.org/wiki/OGSM

    Objectives, goals, strategies and measures (OGSM) is a goal setting and action plan framework used in strategic planning.It is used by organizations, departments, teams and sometimes program managers to define and track measurable goals and actions to achieve an objective.

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. Objectives and key results - Wikipedia

    en.wikipedia.org/wiki/Objectives_and_key_results

    Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel in the 1970s [ 1 ] and documented the framework in his 1983 book ...

  6. Operational objective - Wikipedia

    en.wikipedia.org/wiki/Operational_objective

    In business, operational objectives (also known as tactical objectives) are short-term goals whose achievement brings an organization closer to its long-term goals. [1] It is slightly different from strategic objectives, which are longer term goals of a business, but they are closely related, as a business will only be able to achieve strategic objectives when operational objectives have been ...

  7. Template:Marketing operations - Wikipedia

    en.wikipedia.org/wiki/Template:Marketing_operations

    Benchmarking; Best practices; Budgeting; Business intelligence; Business process; Change management; Chief Marketing Officer (CMO) Customer intelligence; Customer lifecycle management

  8. Project - Wikipedia

    en.wikipedia.org/wiki/Project

    A project is a type of assignment, typically involving research or design, that is carefully planned to achieve a specific objective. [1]An alternative view sees a project managerially as a sequence of events: a "set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations".

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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