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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
Axe (by Unilever) has a range of similar products that use the same family brand (Axe deodorants, Axe shampoos, Axe shower gels, Axe hair stylers, etc.) . Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] ...
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.
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The merge and move were endorsed by the editing community, [72] but opposed by Internet Brands who litigated against two users it accused of unlawful actions related to the proposal. The allegations were strongly rejected by the individuals and the (non-party) Wikimedia Foundation who stated the case was an example of a SLAPP lawsuit intended ...
You can deposit your spouse’s check into your checking account with an endorsement. If your spouse consents to you cashing their check, they must endorse it with their name, include “Pay to ...
Brand licensing means renting or leasing of an intangible asset.It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.