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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] ...
Jason Kelce continues to expand his business portfolio by collaborating with a buzzy apparel brand that hits close to home. Kelce, 36, has invested in Ohio-based clothing brand Homage, the company ...
Previous logo. Still used on some Moen product packaging. Moen is an American product line of faucets and other fixtures started by inventor Alfred M. Moen that is now part of the Fortune Brands Innovations company.
Axe (by Unilever) has a range of similar products that use the same family brand (Axe deodorants, Axe shampoos, Axe shower gels, Axe hair stylers, etc.) . Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.
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La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990. In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret.