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George Auriol has been called the "quintessential Art Nouveau designer" according to Steven Heller and Louise Fili. [1] The letterforms he designed for his namesake typeface originated in Française-légère and Française-allongée, two other fonts he designed for G. Peignot et Fils.
Probably the best-known Art Nouveau typeface, the font had a renaissance in the 1960s and 1970s as part of the general Art Nouveau revival in popular design. Its influence can be seen in the work of illustrators such as Roger Dean and the Stuckist artist Paul Harvey .
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Contrary to their current perception, in its early years, the Bauhaus school printed serif art nouveau typefaces. After some years of design work at the school, Herbert Bayer and Joost Schmidt created the more recognizable proposals—sans-serif geometric letterings, with decorative elements of the font removed for a crisp industrial style.
This font may have originally been intended as an Art-Nouveau font due to its resemblance to other fonts of the time. There are several theories regarding the font's name, and in fact it is widely recognized as one of the more interesting mysteries in typographic history. [ 2 ]
ITC Benguiat Gothic is a sans-serif variant for the original serif font family. Both faces are loosely based upon typefaces of the Art Nouveau period but are not considered academic revivals. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
George Auriol, born Jean-Georges Huyot (26 April 1863, Beauvais – February 1938, Paris), was a French poet, songwriter, graphic designer, type designer, and Art Nouveau artist. He worked in many media and created illustrations for the covers of magazines, books, and sheet music, as well as other types of work such as monograms and trademarks.
Its floral ornaments, the curved forms, as well as the emphasis on graphical realisation inspired the type designers of the start of the 20th century. A popular art nouveau font was Eckmann, designed by graphic artist Otto Eckmann. Furthermore, the influence of art nouveau was expressed in a lot of book illustrations and ex libris designs.