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In 2010, Superpages and Yellowpages cut back spending with Whitepages from $33 million to $7 million, causing a substantial decline in revenues and a tense relationship with investors. Algard spent $50 million in cash the company had on-hand and $30 million from a bank loan, to buyout the investors in 2013.
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A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
In 2010 Whitepages' two biggest clients, Yellowpages.com and Superpages.com, cut their expenditures after Google ventured into local business searches. Subsequently, when profits plummeted, the company's investors became agitated, and Algard bought out Whitepages' investors for $80m.
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago .
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