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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
For example, you can have data be displayed within a map. By clicking a specific state or city you can get a closer look at the data contained within that location. Filters and parameters can also be added. For example, if one were to analyze revenues across the United States you could set a parameter to only show salaries within a particular ...
Early online content analysts often specified a ‘Web site’ as a context unit, without a clear definition of what they meant. [2] Researchers recommend clearly and consistently defining what a ‘web page’ consists of, or reducing the size of the context unit to a feature on a website.
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Business – Businesses collect large amounts of data, daily. Some examples of types of data collected in business operations include; sales data, consumer behavior data, distribution data. An augmented analytics platform provides access to analysis of this data, which could be used in making business decisions. [1]
These systems take data from disparate data sources, like web analytics, business intelligence, call center, and sales data, which often come in separate reports, and put them into a single environment. In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers, and trade publications.
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