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This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll ...
Learn several effective marketing strategies and tactics, as well as ways to boost your results with creativity.
New to marketing (or just want a refresher)? Here's everything you need to know to get started, from building your first marketing strategy to exploring the most cost-effective channels.
This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques.
Whether it’s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter a new—and successful—phase of marketing your business.
The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences.
The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences.
Learn the marketing and sales strategies that work in any economy; discover how to engage customers with trust and enthusiasm; understand post-pandemic changes in consumer attitudes; discover new tools and technologies for finding customers and inspiring loyalty; adapt your brand, pricing, and sales approach to make your business more valuable; ...
The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences.
With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For...