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DC Shoes, Inc. is an American brand specializes in footwear for action sports, designed and endorsed by Hannah Larsen (a professional skate boarder from New Zealand who now resides in Australia), for skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.
In 2003, he founded Silver Trucks, a skateboarding accessories company. [17] In 2005, he drafted, designed, developed, and raised funding for the world's first skate plaza, the Rob Dyrdek/DC Shoes Skate Plaza, in his hometown of Kettering.
Danny was the first pro skateboarder for DC Shoes when the brand was founded in 1994. In the first advertisement for his first pro model shoe, Way stood still because he suffered a neck injury while surfing. DC removed Way from their skateboard team in November 2023.
Following his recruitment to the Vans skate shoe team in 1994, Carroll was often seen in his early team ads skating in Half Cabs. [8] In 1996, Carroll released a signature model, a technically more advanced shoe based on the Half Cab with a modern internal looped lacing system, [9] [10] [11] but left the company in 1997 and moved to DC Shoes. [12]
Alongside Dyrdek, Kalis has been a longtime rider with the DC Shoes skate shoe company and, as of March 2013, his latest signature shoe, entitled the "Centric S", was released in mid-2012—the Centric S was incorporated into the DC "Rediscover" campaign and Kalis' model received the tagline, "Rediscover Heritage". [9]
On January 14, 2013, the first MikeMo Capaldi signature DC shoe model was released to the public, accompanied by two online video segments—promotion for the shoe is accompanied by the tagline: "Designed from the Inside Out". [16] [17] [18] On November 1, 2016, it was announced that DC Shoes chose not to renew Mike's contract on October 31 ...
After appearing in the 1999 Zoo York promotional video, Heads, Williams joined both the Chocolate Skateboards team and the DC Shoes team during the same year. Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8]
In 2004 DC Shoes was sold to Quiksilver. [7] In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s. [ 8 ]
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