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On guitar, Lanois played "the harmony to The Edge's part". The Edge achieved a clean guitar tone by plugging his 1950s Fender Stratocaster guitar directly into a Fender Bassman amplifier. [3] The song ends with a "choral chant" written by the Edge; Lanois said they had always wanted to compose such a part before.
Featuring a thunderous beat, a variety of sound effects on the central guitar riff, and an easy rhyming lyric for the audience to shout along with, it was highly effective in that concert-starting role and became a hit in the United States and the United Kingdom.
Bieber performed several songs from My World and My World 2.0 on QVC's "Q Sessions" on March 9, when his album was up for pre-sale on the network. [21] He and Selena Gomez performed at a concert at the Houston Rodeo on March 21. [22] Bieber also appeared on ABC's Nightline and in a CBS News segment interview with Katie Couric.
As recording continued, a number of guitar overdubs were added, including an auto-pan effect and a chiming arpeggio to modernise the old-style "gospel song". [7] While the Edge was improvising guitar parts one day, Bono heard a "chrome bells" guitar hook that he liked. [6]
Bieber also posted a lyric video with an animation of the house drawn in the cover. [34] The video was created by Katia Temkin and the artwork of the house was made by Liana Finck. [34] A fan-made Prom Scenes video that shows prom scenes from movies was released on Bieber's YouTube channel on May 9. [35]
"Never Let You Go" published in common time with moderate tempo. "Never Let You Go" written in D minor [1] key with the chord progression B♭-Dm-C. Leah Greenblatt of Entertainment Weekly noted similarities between "Never Let You Go" and Chris Brown's "Forever", calling the previous a "fraternal twin" to the latter. [2]
Bieber announced his My World Tour in March 2010, held in support of My World and his debut studio album My World 2.0. It started on 23 June at the XL Center in Hartford, Connecticut and concluded on 4 September at the Great Allentown Fair in Allentown, Pennsylvania. [46] Bieber performed eighty-eight shows, sixty-seven of which became sold-out.
The music video for "In a Moment" was directed by lead singer Kelly Jones [9] and stars Liam Browne as a man stuck in a moment and Charlie Carter as a homeless man. [10] It features an unnamed character (Browne) who tries to give money to homeless people but they refuse, wanting the food he's got instead.