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Essentially, TikTok Shop is an online marketplace that allows users to purchase viral products without ever leaving the app. Think of it like Etsy, where third party sellers, creators and brands ...
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. [2] Daily sales averaged approximately US$7 million in October 2023 ...
Indonesia, Southeast Asia's largest economy, is home to some 125 million TikTok users, making it the platform's second largest market after the U.S. ByteDance bet big on the country, choosing it ...
In October, TikTok Shop shut down in Indonesia to comply with new rules in South East Asia's biggest economy.
This collaboration is a step for TikTok to expand its operations in the Indonesian e-commerce sector, particularly through the TikTok Shop platform. Although TikTok now holds a large portion of Tokopedia's shares, 25% of Tokopedia's shares are still held by GoTo, the corporate group that previously encompassed Tokopedia.
[8] [9] [10] It is one of the largest e-commerce companies in Indonesia and is its fourth startup to become a unicorn. [ 4 ] [ 5 ] [ 6 ] Its initial public offering (IPO) on the Indonesian Stock Exchange was the largest ever at the time, in 2021, when it raised up to US$1.5 billion, though it lost nearly 66% of its market value six months later.
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TikTok has completed its deal to take control of Indonesia's biggest e-commerce platform, which has allowed the Chinese social media giant to restart for its online shopping business in the country.
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