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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]
The logo designed by Davidson for Nike in 1971, for which she was paid $35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. [7] "Well, I don ...
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
This is an accepted version of this page This is the latest accepted revision, reviewed on 9 February 2025. Computer graphics images defined by points, lines and curves This article is about computer illustration. For other uses, see Vector graphics (disambiguation). Example showing comparison of vector graphics and raster graphics upon magnification Vector graphics are a form of computer ...
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