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As an IBM executive and as a result of his vast travels, Jean-Paul Nerrière realized that a new global language was becoming more and more important. [6] While serving as vice president of international marketing at IBM, Jean-Paul Nerriere first observed patterns of English that non-native English speakers used to communicate with each other in international conferences.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
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The International Textbook Company (I.T.C.) was founded in 1895 by publisher Thomas J. Foster in Scranton, Pennsylvania. [1] I.T.C. published instructional papers, booklets, and textbooks for the International Correspondence Schools, a subsidiary department. The textbook company and the school were dependent on each other since their founding.
The series is now published by John Wiley & Sons, Inc., [2] which acquired Hungry Minds (the new name for IDG Books as of 2000) in early 2001. [3] Various books in the series. Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5]
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The Advisory Board was an international network of research leaders who believed in the course’s mission, were committed to its positive role in the industry and its growth, and could guide the delivery of basic marketing research education to the largest possible number of research practitioners worldwide
Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001), is about how companies can market their brand online. [5] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences, offers public relations groups a way to get involved online in new technologies.