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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The catalogue is distributed both in stores and by mail, [231] with most of it being produced by IKEA Communications AB in IKEA's hometown of Älmhult, Sweden. [232] At its peak in 2016, 200 million copies of the catalogue were distributed in 32 languages to more than 50 markets. [ 233 ]
The IKEA stores in Russia were in connection with MEGA malls developed by IKEA. 5-6 new openings were originally planned by 2020. On 3 March 2022, INGKA holdings (parent company of IKEA Russia) announced that IKEA would suspend operations in Russia and pause sourcing in the country as a result of the Russian invasion of Ukraine . [ 138 ]
Budget furniture giant IKEA said it has taken the emotional decision to end a seven-decade tradition and discontinue its catalogue, one of the world's biggest annual publications, as shoppers move ...
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
IKEA Marketing and Communication AB (formerly IKEA Communications AB) creates and maintains IKEA communication for customers and other IKEA organizations. Its best known product is the IKEA Catalogue. Its other responsibilities include the IKEA website, apps, brochures, TV commercials, and assembly instructions. It is based in Sweden.