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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage . [ 1 ]
A coat rack A free-standing hatstand and umbrella stand. A hatstand is a device used to store hats and often coats on, and umbrellas within. Usually made of wood and standing at least 5 feet (1.5 m) tall, they have a single pole making up most of the height, with a sturdy base to prevent toppling, and an array of lengthy pegs at the top for placement of hats.
Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...
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These high-ceiling buildings display retail goods on tall, heavy-duty industrial racks rather than conventional retail shelving. Typically, items ready for sale are on the bottom of the racks, and crated or palletized inventory is in the upper rack. Essentially, the same building serves as both a warehouse and retail store.
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