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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Bartles & Jaymes, the second entrant into the wine cooler marketplace quickly came and took market share. Their ad campaign featured two actors playing the fictitious Frank Bartles and Ed Jaymes "Bartles and Jaymes" saying "Thank you for your support". Overall wine-cooler sales dropped 98 percent in 1987 from 1976.
Competitors to White Mountain included Gallo's Bartles and Jaymes wine coolers, Seagram's Coolers, Brown Forman's California Cooler, Canandaigua Wine Company's Sun Country Wine Cooler, Miller Brewing Company's Matilda Bay Coolers, and Anheuser-Busch's Dewey Stevens coolers and malt-based beverages like G.Hielmans Champale and Malt Duck.
Lime and Grapefruit Bacardi Breezer are made with Bacardi rum.. An alcopop (or cooler) is a category of mixed alcoholic beverages with relatively low alcohol content (e.g., 3–7% alcohol by volume), including:
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Wine coolers were first marketed in California in 1976, with the introduction of California Cooler.During their peak in the mid-late 1980s they made up 20 percent of all wine sold in the United States, before fading in the 1990s due to heavy excise tax rises on wines.
Frank Bartles and Ed Jaymes: Bartles & Jaymes wine coolers: 1985–1991: played by David Joseph Rufkahr (Bartles) and D--- Maugg (Jaymes) Big Boy: Big Boy restaurants:
After creating the Bartles & Jaymes campaign for E & J Gallo Winery, Riney resigned the account, but soon was awarded the launch campaign for Saturn Corporation. The agency was sold to Publicis in 1998.