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By the mid-1970s, competition from lightweight and feature-rich imported bikes was making strong inroads in the budget-priced and beginners' market. While Schwinn's popular lines were far more durable than the budget bikes, they were also far heavier and more expensive, and parents were realizing that most of the budget bikes would outlast most ...
Ignaz Schwinn maintained the original company name and ran operations through World War II. After this his son Frank succeeded him, the name was changed to the Schwinn Bicycle Company, and the corporation grew to have a nationwide market. [4] Ignaz Schwinn died of a stroke in Chicago on August 31, 1948, and was buried at Rosehill Cemetery. [5] [6]
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It was purchased by Ignaz Schwinn, proprietor of bicycle manufacturer Arnold, Schwinn & Co. in 1912. [2] In 1912, an Excelsior was the first motorcycle to be officially timed at a speed of 100 mph. [3] The Henderson Motorcycle Company became a division of Excelsior when Schwinn purchased Henderson in 1917.
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Schwinn brand loyalty began to suffer as huge numbers of buyers came to retailers asking for the latest sport and racing road bikes from European or Japanese manufacturers. By 1979, even the Paramount had been passed, technologically speaking, by a new generation of American as well as foreign custom bicycle manufacturers.