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Social media has a profound effect on elections. [79] Oftentimes, social media compounds with the mass media networks such as cable television. For many individuals, cable television serves as the basis and first contact for where many get their information and sources.
Social media affects public opinion as content that is created and shared can affect how individuals form an opinion on societal issues. [49] According to Ambassador (ret.) Karen Kornbluh, senior fellow and director of the Digital Innovation and Democracy Initiative at the German Marshall Fund , Social Media has led to misinformation through ...
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
Social media makes it even easier for adolescents to engage in these behaviors of social comparison, allowing them to view others all over the world at any given moment. [53] In one study looking at over 150 high school students, survey data regarding online social networking use and body image was collected. [ 54 ]
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
More recently, social media has emerged as one of the main platforms for politics. Millions of users can learn about politicians' policies and statements, interact with political leaders, organize, and voice their own opinions on political matters. [4] Political campaigns are also using social media sites to reach voters using political ...
According to the Surgeon General's 2023 advisory on social media use in youth, negative mental health outcomes are particularly elevated for those who spend more than three hours per day on social ...
In the 2016 presidential election, Donald Trump made extensive use of his Twitter account to broadcast his thoughts and opinions during his campaign. [8] [9] The Trump campaign also utilized targeted advertising on the social media site Facebook, by hiring political consulting firm Cambridge Analytica to create these personalized ads for users. [10]