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Kraft released its new ad campaign this week for its Athenos line of hummus, combining shock value and a little Greek stereotyping. A young woman serves her friends Athenos hummus. In response, a ...
She achieved a degree of fame in the United States in 2010 and 2011, when she appeared in a television commercial campaign for Kraft Foods' Athenos brand of hummus and Greek yogurt. [1] [2] The ad campaign developed by Droga5, which was the first ever for the Athenos brand, featured the tagline, "Approved by Yiayia."
A container of Sabra hummus. The company was founded in 1986 by Zohar Norman and Yehuda Pearl [9] as Sabra-Blue & White Foods. [10] [11] The company was bought in 2005 by Israeli food manufacturer Strauss. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading hummus brand ...
The divestiture of Athenos to Emmi Roth was completed on December 1, [39] while the divestiture of Polly-O to BelGioiso was completed on December 3. [ 40 ] On September 15, 2020, Kraft Heinz announced its new Strategic Transformation Plan, including a new company purpose, " Let's Make Life Delicious " and an all-new vision, " To sustainably ...
PepsiCo, active in the fresh dips market for over 15 years, helped establish Sabra and Obela, with Sabra now leading the U.S. hummus market with $400 million in retail sales.
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. [8]On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business".
Creamy and rich in plant-based protein, healthy fats, and fiber, store-bought or homemade hummus adds a smooth texture and mild flavor that complements the other ingredients. Quinoa.
Ketchup and mustard on fries Various grades of U.S. maple syrup. A condiment is a supplemental food (such as a sauce or powder) that is added to some foods to impart a particular flavor, enhance their flavor, [1] or, in some cultures, to complement the dish, but that cannot stand alone as a dish.