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The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.
Knowledge-Driven Media Development (KDMD) is an IPDC special initiative agreed on at the 57th meeting of the IPDC Bureau in March 2013. The framework promotes a “knowledge-driven”, “context-sensitive” media development approach, that takes into account “the challenges and opportunities of the media environment”. [20]
Social media is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is interpersonal communication is confused. [39] Interpersonal/niche communication is an exchange of information and information in a specific genre.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
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Media Development Investment Fund (MDIF), formerly Media Development Loan Fund, is a New York-registered 501(c)(3) nonprofit corporation and mission-driven investment fund that provides low-cost financing to independent news outlets in countries with a history of media oppression. Through low-cost capital (mainly loans), business training and ...
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