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That same year, a lower-alcohol version, Stella Artois 4%, was introduced in the UK market. [12] [13] In 2011, a cider, Stella Artois Cidre, was launched. In 2020, AB InBev reduced the alcohol content of their beers for the UK market, from 4.8% to 4.6%. The original UK strength of Stella Artois was 5.2% and 4.8% from 2008 until 2020. [4]
For World Water Day this year, consumers can help support Stella and Water.org’s efforts and goals to reach 3.5 million people by 2020 in several ways.
A-B likely hopes Beckham’s charm revives Stella Artois, which has lost volume share in four out of the last five years in the US, as drinkers shifted their preferences away from A-B brands to ...
In 2004, Interbrew merged with Brazilian brewer AmBev to form InBev, becoming the largest brewer in the world by volume, with approximately 14% global market share. [4] Before the merger with AmBev, Interbrew was the third largest in the world by volume, and AmBev was the fifth largest. [ 3 ]
The combined ABInBev/SAB Miller entity has approximately 400 beer brands as of January 2017. [2] [3] The original InBev global brands are Budweiser, Corona and Stella Artois. Its international brands are Beck's, Hoegaarden and Leffe. The rest are categorized as local brands. Many other brands were gained as a result of the merger with SABMiller.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino.
The all-cash agreement, for $70 per share, or almost $52 billion, created the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Stella Artois, Bass and Brahma. The two companies would have yearly sales of more than $36.4 billion, surpassing the previous largest brewer, London-based SABMiller. [4] [5]
It is giving real stella artois 5.2% a bad name here having dropped to 5.0% in 2007-2008 and then again from 5.0-4.8 is a pure joke its horrid stella artois is in the uk now im boycotting it till its changed back to 5 or 5.2%.