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Ad Standards (formerly Advertising Standards Canada) is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization's members include major advertisers, advertising agencies, media organizations, and suppliers to the advertising sector.
Advertising Standards Authority may refer to: Advertising Standards Bureau (Australia) Advertising Standards Authority for Ireland; Advertising Standards Authority (New Zealand) Advertising Standards Authority (South Africa) Advertising Standards Authority (United Kingdom) Advertising Standards Canada; Advertising Standards Council of India
Industries under particular focus for CAP in terms of rules and guidelines for advertising include alcohol [5] and gambling. [2] Though some of the advertising rules are legally enforceable, the majority are self-regulatory and based on the commitment of involved stakeholders following best practice. [2]
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
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The Advertising Standards Board of Finance (ASBOF) [1] collects a voluntary levy on advertising costs to fund the Advertising Standards Authority (ASA). [where?] Typically, the levy is 0.1% on non-broadcast costs (e.g. 0.1% of the cost of placing a newspaper advertisement), and 0.2% of the cost of a Mailsort contract.
The Broadcast Advertising Standards Board Of Finance (BASBOF) collects a voluntary levy on advertising costs, typically 0.1% on display advertising costs (e.g. 0.1% of the cost of placing a television advertisement). BASBOF passes the funds on to the ASA anonymously to ensure that the ASA are unaware of who has contributed to its funding.