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Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
Additionally, of the six facet scales used to define openness, only one of them (Actions) pertains to behaviour. The sensation-seeking scales on the other hand are more behavioral in content, and sensation-seeking does not have a clearly defined relationship to the five factor model, suggesting it is related to an independent basic factor.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
The optimal stimulation level (OSL) is the amount of stimulation individuals seek in life. [1] In theories which consider human actions will be affected by motivational tendencies, the concept that for achieving a favorable stimulation level, social practices stimulated by pure desire plays a significant role.
The Sensation Seeking Scale is one of the most common psychological instruments for measuring sensation seeking. It was created in 1964 by Marvin Zuckerman , at the University of Delaware . [ 1 ] Zuckerman created the scale with the purpose of better understanding personality traits such as neuroticism , antisocial behavior , and psychopathy ...
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related to: variety seeking behavior scale template free