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According to the GDPR, pseudonymisation is a required process for stored data that transforms personal data in such a way that the resulting data cannot be attributed to a specific data subject without the use of additional information (as an alternative to the other option of complete data anonymisation). [30]
Personal data, also known as personal information or personally identifiable information (PII), [1] [2] [3] is any information related to an identifiable person. The abbreviation PII is widely used in the United States , but the phrase it abbreviates has four common variants based on personal or personally , and identifiable or identifying .
Location data is among the most sensitive data currently being collected. [17] A list of potentially sensitive professional and personal information that could be inferred about an individual knowing only their mobility trace was published in 2009 by the Electronic Frontier Foundation. [18]
Companies would be unable to pass on sensitive personal data without the subject’s express consent and be banned from using “dark patterns” on pages where users choose their privacy ...
What also falls under "privacy-sensitive data" under the GDPR is such information as racial or ethnic origin, political opinions, religious or philosophical beliefs and information regarding a person's sex life or sexual orientation. [9] Any state interference with a person's privacy is only acceptable for the Court if three conditions are ...
Before the Schrems II ruling, pseudonymization was a technique used by security experts or government officials to hide personally identifiable information to maintain data structure and privacy of information. Some common examples of sensitive information include postal code, location of individuals, names of individuals, race and gender, etc.
The gathering of personally identifiable information (PII) refers to the collection of public and private personal data that can be used to identify individuals for various purposes, both legal and illegal. PII gathering is often seen as a privacy threat by data owners, while entities such as technology companies, governments, and organizations ...
This definition is meant to be very broad. Data are "personal data" when someone is able to link the information to a person, even if the person holding the data cannot make this link. Some examples of "personal data" are: address, credit card number, bank statements, criminal record, etc.
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