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3. Focus Group. With Focus Group, opinions gathered are used to shape the future of everything from food to healthcare. Studies are conducted in person at one of 16 locations across the United ...
Often respondents open up more online than they would in person, which is valuable for sensitive subjects. [2] Like in-person focus groups, online groups are usually limited to 8-10 participants. 'Whiteboard' exercises and the ability to mark up concepts or other visual stimuli simulate many of the characteristics of in-person groups.
Market research communities (Insight communities) - These typically involve participants taking part in various research activities over a period of time, rather than taking part in one research event, such as an online focus group. The activities often include short surveys, quick polls, online focus groups, and participant-led discussion forums.
Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
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Schlesinger Group is a full service data collection company, specializing in research facilities and recruitment of interview and survey respondents (including cases of low-incidence and hard-to-reach populations). It supports studies in the consumer, healthcare, jury, finance, IT and business markets.
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