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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. Social Media Analytics Market Size to Surpass USD 81,494.11 ...

    lite.aol.com/tech/story/0022/20250116/9332988.htm

    With digital transformation at the forefront, businesses are increasingly focused on data-driven marketing to sharpen their strategies. Social media analytics play a crucial role by delivering actionable insights into customer sentiment, campaign effectiveness, and competitive standing, enabling brands to fine-tune their marketing with precision.

  4. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American West Coast users, advertising an open house for a new model of a DEC computer. [10] [15] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded [16] and eventually became known as ...

  5. Artificial intelligence marketing - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence...

    Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.

  6. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Because of this, digital marketing has become more essential, and mobile marketing is one of the newest digital marketing channels that people are considering; it can get information about the features of goods that people like without the need for buyers to go to the actual store. [7] SMS marketing has both inbound and outbound marketing ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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