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The Roku OS is an operating system software developed by Roku Inc. It has powered consumer electronics products such as Roku -branded streaming players and TVs since 2004. The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025.
As Roku became a popular player in the streaming space, the ubiquity of Roku City gave rise to semi-ironic fascination among users, and it became the focus of memes. [3] Olivia Craighead of Gawker wrote: "Roku City haunts me. What would it be like to live in such a place, where there is peace in one borough while just a river away there is mass ...
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
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Roku unveiled its third-generation models in March 2013, the Roku 3 and Roku 2. The Roku 3 contains an upgraded CPU over the 2 XS, and a Wi-Fi Direct remote with an integrated headphone jack. The Roku 2 features only the faster CPU. [25] [26] A software update in October 2014 added support for peer-to-peer Miracast wireless. [27]
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The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
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