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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  3. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    It finds similar faults with a swathe of business journalism. [5] Rosenzweig uses Built to Last as an example of the "Delusion of Rigorous Research". [6] He mentioned that the authors had deliberately implied that their research is backed by a huge quantity of data, but the problem is that most of this data are tainted by the Halo Effect.

  6. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A vision statement is a realistic, long-term future scenario for the organization. (Vision statements should not be confused with slogans or mottos.) [41] It is a "clearly articulated statement of the business scope." A strong vision statement typically includes the following: [42] Competitive scope; Market scope; Geographic scope; Vertical scope

  7. Business relationship management - Wikipedia

    en.wikipedia.org/wiki/Business_relationship...

    Each type has a discrete and clear purpose, characterized by a unique combination of roles, functions, activities, and instances of each type that can be identified, quantified, and analyzed. Some examples of these relationship types are business-to-business, business-to-consumer, and business-to-employee.

  8. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  9. Problem statement - Wikipedia

    en.wikipedia.org/wiki/Problem_statement

    Problem statements usually follow a format. While there are several options, the following is a template often used in business analysis. Ideal: The desired state of the process or product. Reality: The current state of the process or product. Consequences: The impacts on the business if the problem is not fixed or improved upon.