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Major men's sports in the U.S. still bring in bigger revenues and audiences than women's sports. ... A 2021 NCAA analysis of March Madness tournaments found the broadcast rights for the women’s ...
According to a study in “PLOS ONE,” the limited exposure women's sports receive compared to men directly affects revenue streams such as sponsorships, broadcasting rights, and merchandise sales. This diminished media presence contributes to a cycle of reduced earnings for female athletes, which further entrenches the gender pay gap.
A longitudinal study conducted by researchers from Purdue University and University of Southern California of media coverage in sports and the differences found between males and females. Since the start of the 1980s, women's sports have had lower production quality while broadcasting, according to the study's author Toni Bruce. [13]
The passing of Title IX in 1972 generated a wave of female participation in athletics, as well as increased funding for female sports. Following their win of the 2015 FIFA World Cup, the US Women's Soccer Team highlighted gender discrimination in sport and brought about another movement towards achieving equal pay in sports. [3]
The House passed the "Protection of Women and Girls in Sports Act," which could change Title IX protections and ensure only people assigned female at birth participate in women and girls athletics ...
On women’s sports getting long overdue recognition It’s nothing new for me to be the only female that travels with 30 guys. I’m very comfortable in that role.
The study also concluded that some women still felt as though they were given the short end of the stick when it came to the amount of assignments they received working with male athletes. (Hardin, Marie; Shain, Stacie (2005-12-01). Another survey of 200 women, also members of the Association for Women in Sports Media was conducted.
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