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Produced monthly, the catalog was typically 120 pages and usually featured 750 items. In response to a catalog and shopping mall boom in the United States in the 1980s, the company produced a number of specialty catalogs in order to broaden its market, including ones targeted for children and homemakers. [4]
Best employed the "catalog showroom" concept for many of its product offerings. Although some product categories (such as sporting goods and toys) were stocked in traditional self-serve aisles, the majority of products (notably consumer electronics, housewares, and appliances) were featured as unboxed display models.
Fingerhut was founded in 1948 by William Fingerhut and his brother Manny, selling automobile seat covers. [3] In 1952, the business repositioned itself as a mail order catalog company and diversified its goods to include towels, dishes, and tools.
While many beloved catalogs — think Sears, Penney's and Victoria's Secret — have gone away, our memories are fond as ever. Here are some we still miss.
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Catalog merchants in the United States have declined since 1980, in favor of chain discounters, big box stores, and internet shopping. Prominent among catalog merchants during the 19th and 20th centuries were Belknap Hardware and Manufacturing Company and Sears, Roebuck & Company.
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