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Alexander Osterwalder at the Business of Software 2011 conference Alexander Osterwalder (born 1974) is a Swiss business theorist, [ 1 ] author, speaker, consultant, and entrepreneur, known for his work on business modeling [ 2 ] and the development of the Business Model Canvas .
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern ...
Pigneur authored and co-authored a series of books and articles since the 1980s, [3] and became globally known as co-author with Alexander Osterwalder of the 2010 book Business Model Generation. Pigneur and Osterwalder are considered one of the world’s 50 most influential management thinkers.
The framework expands on the conventional lean startup model by integrating a multi-stakeholder approach, which is essential for addressing complex social and environmental issues. MON plays a key role in the first phase, known as "value search," where impact entrepreneurs use the tool to identify and map out a wide array of stakeholders ...
Alex Osterwalder et al. Business Model Generation, Co-authored with Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2009; O. Peterovic and C. Kittl et al., Developing Business Models for eBusiness., International Conference on Electronic Commerce 2001, 2001.
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Product-market fit might be interpreted in terms of Alexander Osterwalder's Business Model Canvas paradigm as comprising value proposition, customer segment, relationship, and channel. Achieving product-market fit implies these are set without requiring additional changes or pivots.