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Salesforce has expanded its AI tools with Agentforce, a platform to help users automate tasks. Agentforce uses generative-AI models that build on Salesforce's existing products.
"We like the setup heading into FY'26 given reasonable Street expectations, positive progress made around the company's AI strategy, and potential upside as front-office spending comes back ...
Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
Salesforce’s big bet on Agentforce has investors buzzing, but the clock is ticking on the company growing its revenue from AI products. Salesforce’s ‘hard pivot’ to AI agents pays off with ...
Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.
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