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  2. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  3. Marketing spending - Wikipedia

    en.wikipedia.org/wiki/Marketing_spending

    For example, selling costs could be based upon a complicated formula, specified in a firm’s contracts with its brokers and dealers. Selling costs might include incentives to local dealers, which are tied to the achievement of specific sales targets. They might include promises to reimburse retailers for spending on cooperative advertising.

  4. Cost-per-engagement - Wikipedia

    en.wikipedia.org/wiki/Cost-Per-Engagement

    In the Native Advertising/Content Marketing space advertisers can pay for content they promote on a cost-per-engagement (CPE) basis to ensure they drive quality audiences to pay attention to their content. inPowered first introduced CPE pricing for Native Content in 2014 when they enabled advertisers to pay only when the user clicks on an ad and spends more than 15 seconds reading their ...

  5. How Much Does a 30-Second Super Bowl Ad Cost? - AOL

    www.aol.com/much-does-30-second-super-133000882.html

    Over the past 20 years, the price of a Super Bowl ad has increased by over 300% or $5 million, even when adjusted for inflation, according to Statista. Even in the last decade alone, the cost of a ...

  6. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:

  7. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

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