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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

3. Traffic exchange - Wikipedia

   en.wikipedia.org/wiki/Traffic_exchange

   The traffic generated in a traffic exchange can be leveraged by using a downline builder to assist the user in building a referral network in the many different traffic exchanges. In practice, traffic exchange programs are generally used by small business owners or marketers who either want free advertising or use the exchange programs for low ...

4. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   This information is used by businesses for online audience segmentation in applications such as online advertising, behavioural targeting, content localization (or website localization), digital rights management, personalization, online fraud detection, localized search, enhanced analytics, global traffic management, and content distribution.

6. Online presence management - Wikipedia

   en.wikipedia.org/wiki/Online_presence_management

   Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.