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2. How to create a business budget - AOL

   www.aol.com/finance/create-business-budget...

   Bankrate insight. If your total product revenue is $50 and the total production costs are $35, your gross profit would be $15. To find the gross profit margin, you’d do the following calculation ...

3. 41 tips to support small businesses this holiday season (on ...

   www.aol.com/41-tips-support-small-businesses...

   According to Constant Contact's Small Business Now report, 50% of small businesses get at least a quarter of their annual revenue from holiday shoppers, and this jumps to 73% for small retail shops.

4. Small business - Wikipedia

   en.wikipedia.org/wiki/Small_business

   Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.

5. Media planning - Wikipedia

   en.wikipedia.org/wiki/Media_planning

   Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used).

6. Marketing spending - Wikipedia

   en.wikipedia.org/wiki/Marketing_spending

   This metric's purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a firm’s overall discretionary expenditures. As such, they are important determinants of short-term profits. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers.

7. Why Small Businesses Have a Marketing Edge Over Giants - AOL

   www.aol.com/2014-06-09-small-businesses...

   We followed up with her to find out how small businesses can grow through powerful-yet-inexpensive marketing. %VIRTUAL-pullquote-Small businesses can give an exceptional 'wow' experience to each ...