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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
Associated Wholesale Grocers, Inc. (AWG) is the United States's largest cooperative food wholesaler to independently owned supermarkets and grocery stores. [1] It serves more than 4,000 locations in 36 states and from 8 full-line wholesale divisions. The consolidated run-rate sales for AWG is close to $10 billion. [1]
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Massmart Holdings Limited is a South African firm that owns local brands such as Game, Makro, Builder's Warehouse and CBW.It is the second-largest distributor of consumer goods in Africa, the largest retailer of general merchandise, liquor and home improvement equipment and wholesaler of basic foods. [4]
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Ghodawat Consumer Limited (GCL) is the FMCG arm of the Sanjay Ghodawat Group which was started as an edible oil business in 2014 and later expanded into staples and impulse categories. [6] GCL manufactures all its products in-house, including atta, edible oil, pulses, rice, salt, snacks, namkeens, and fruit/vegetable-based crunchies.