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2. Lead generation - Wikipedia

   en.wikipedia.org/wiki/Lead_generation

   In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

3. Lead management - Wikipedia

   en.wikipedia.org/wiki/Lead_management

   Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

4. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Organizing for content marketing. This figure depicts how companies organize to create content in harmony. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1]

5. Obama vs. Romney Electoral Map - elections.huffingtonpost.com

   elections.huffingtonpost.com/2012/romney-vs...

   Maps and electoral vote counts for the 2012 presidential election. Our latest estimate has Obama at 277 electoral votes and Romney at 191.

6. AOL Mail Help - AOL Help

   help.aol.com/products/new-aol-mail

   You've Got Mail!® Millions of people around the world use AOL Mail, and there are times you'll have questions about using it or want to learn more about its features. That's why AOL Mail Help is here with articles, FAQs, tutorials, our AOL virtual chat assistant and live agent support options to get your questions answered.

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.