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Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
eager or intent on, example: he is keen to get to work on time. desirable or just right, example: "peachy keen" – "That's a pretty keen outfit you're wearing." (slang going out of common usage) keeper a curator or a goalkeeper: one that keeps (as a gamekeeper or a warden) a type of play in American football ("Quarterback keeper")
Better safe than sorry; Better to reign in hell than serve in heaven; Be yourself; Better the Devil you know (than the Devil you do not) Better to have loved and lost than never to have loved at all; Better to light one candle than to curse the darkness; Better to remain silent and be thought a fool than to speak and remove all doubt; Better ...
The remembering of the past as having been better than it really was. Saying is believing effect: Communicating a socially tuned message to an audience can lead to a bias of identifying the tuned message as one's own thoughts. [176] Self-relevance effect: That memories relating to the self are better recalled than similar information relating ...
For example, the mean number of legs per human being is slightly lower than two because some people have fewer than two and almost none have more. Hence experiments usually compare subjects to the median of the peer group, since by definition it is impossible for a majority to exceed the median.
For example, Cording said, if someone has a large coffee with cream and three teaspoons of sugar twice a day, that person could try switching to whole milk and gradually working his or her way ...
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As a metatheory, or "theory of theories", it becomes a concept of epistemology in the philosophy of science, rather than a mere tool or methodology of scientific linguistics. As Chomsky put it in an earlier work: The theory of linguistic structure must be distinguished clearly from a manual of helpful procedures for the discovery of grammars. [2]