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2. Brand architecture - Wikipedia

   en.wikipedia.org/wiki/Brand_architecture

   Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...

3. Umbrella brand - Wikipedia

   en.wikipedia.org/wiki/Umbrella_brand

   Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. [ 1 ] [ 2 ] Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). [ 3 ]

4. Brand extension - Wikipedia

   en.wikipedia.org/wiki/Brand_extension

   Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension.

5. List of conglomerates - Wikipedia

   en.wikipedia.org/wiki/List_of_conglomerates

   A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Conglomerates are typically large and multinational corporations that manage diverse business operations across various sectors.

6. Conglomerate (company) - Wikipedia

   en.wikipedia.org/wiki/Conglomerate_(company)

   In the United States, some of the examples are The Walt Disney Company, Warner Bros. Discovery and The Trump Organization (see below). In Canada, one of the examples is Hudson's Bay Company. Another such conglomerate is J.D. Irving, Limited, which controls a large portion of the economic activities as well as media in the Province of New Brunswick.

7. 13 Things You Should Never Eat at a Buffet - AOL

   www.aol.com/13-things-never-eat-buffet-205900704...

   1. Chocolate Fondue. Think of that fondue fountain at the buffet as Willy Wonka's sacred chocolate waterfall and river. The chocolate must go untouched by human hands, or it will be ruined.

8. 10 of the Most Expensive Fines in Football - AOL

   www.aol.com/finance/10-most-expensive-fines...

   NFL players have sky-high salaries and contracts that would make the average person feel faint. They also get slapped with fines left and right, some frivolous and some substantial. From flipping ...

9. Subsidy Scorecards: SUNY at Binghamton

   projects.huffingtonpost.com/projects/ncaa/...

   SOURCE: Integrated Postsecondary Education Data System, SUNY at Binghamton (2014, 2013, 2012, 2011, 2010).Read our methodology here.. HuffPost and The Chronicle examined 201 public D-I schools from 2010-2014.