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For Dave Long, CEO of Orangetheory—the fitness company comprising over 1,500 studios across 25 countries—wellness is more than a business venture.
Orangetheory Fitness (OTF) is an American boutique fitness studio franchise based in Boca Raton, Florida. The first studio was established in Fort Lauderdale, Florida in 2010 by founder, Ellen Latham. [2] The classes are one hour long and involve two groups, one on the treadmills and the other group working with weights or on rowers. [2]
For Dave Long, the CEO of Orangetheory, the idea of corporate wellness is more than a package of health care benefits. The leader of the fitness conglomerate, which offers 60-minute classes ...
In late February 2024, it was announced that the parent company of Anytime Fitness, Self Esteem Brands, would be merging with Orangetheory Fitness to form a fitness franchise chain that has more than 7,000 locations (over 1,500 from Orangetheory, 5,500 Self Esteem Brands mostly consisting of Anytime gyms) with combined sales of $3.5 billion.
Previously, Orangetheory’s yearly contract reviews had been a manual process, taking roughly two-and-a-half hours per contract to read, update, and change the language, Barone says.
In 2004, 24 Hour Fitness became a sponsor of the 2004–2008 United States Olympic teams. The sponsorship grants memberships to some U.S. Olympic hopefuls, and includes upgrades to some U.S. Olympic Training Centers across the country, including renovation of the facility in Colorado Springs, Colorado, in 2004 to be followed by Lake Placid, New York, and Chula Vista, California.
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Anbereen Hasan grew up swimming and dabbled in Pilates as an adult, but she wanted to start her ...
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