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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
In 1934, athletes began to be depicted on the Wheaties boxes, starting with baseball star Lou Gehrig, and the tradition continues today. The heyday of Wheaties came in the 1930s and early 1940s, as testimonials peaked from nearly every sport imaginable.
The Lou Gehrig Memorial Award is given annually to an MLB player who best exhibits the character and integrity of Gehrig, off and on the field. [106] The award was created by the Phi Delta Theta fraternity in honor of Gehrig, who was a member of the fraternity at Columbia University.
The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...
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Eleanor Twitchell was born March 6, 1904, in Chicago, the daughter of Nellie (née Mulvaney 1884–1968) and Frank Twitchell. [3] She had one brother, Frank. [4] Eleanor stated in her memoir she was a product of the roaring twenties and during this time in Chicago she led a party-girl lifestyle while climbing Chicago's social ladder, eventually meeting Gehrig at a party while he was in town ...
On this day in 1933, Lou Gehrig became baseball's Iron Man, breaking the record for most consecutive games played with 1,308. Ripken broke the record in 1995, and will likely hold it for decades ...
The numbers on the Orioles' warehouse changed from 2130 to 2131 on September 6, 1995, to celebrate Cal Ripken Jr. passing Lou Gehrig's consecutive games played streak. Many baseball fans within and outside of the United States tuned into ESPN to watch Ripken surpass Lou Gehrig 's 56-year-old record for consecutive games played (2,130 games).