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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-authors, they report the successful case of using two brand names—dual branding strategy—by practitioners in China for the Minute Maid Orange Pulp juice drink launch:
Minute Maid – brand of juice drinks, with a sub-brand of fruit-flavored soda which contains some fruit juice; Minute Maid Active – orange juice drink enriched with Glucosamine HCI available in the United States [10] Minute Maid AntiOx – Combination of fruit juices with antioxidizing properties available in Spain [39]
Brand name soft drink products (or their parent brand or brand family) include: This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources .
This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery . Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore. [16] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17]
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This article is a list of notable brand name food products that are presently produced as well as discontinued or defunct, organized by the type of product. This list ...