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Modernization theory or modernisation theory (Commonwealth English; see spelling differences) holds that as societies become more economically modernized, wealthier and more educated, their political institutions become increasingly liberal democratic. [1]
Communication within the modernization approach is synonymous to information and ignores the importance of feedback in the communication process. Melkote and Steeves (2001) [ 160 ] contributed three key qualities of modernization theory and practice: blaming the victim, Social Darwinism, and sustaining class structure of inequality.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Business Process Re-engineering (BPR/BPRE) in a succinct way. Business process re-engineering (BPR) is a business management strategy originally pioneered in the early 1990s, focusing on the analysis and design of workflows and business processes within an organization.
Modernisation refers to a model of a progressive transition from a "pre-modern" or "traditional" to a "modern" society. [1]The theory particularly focuses on the internal factors of a country while assuming that, with assistance, traditional or pre-modern countries can be brought to development in the same manner which more developed countries have.
Globalization has led some firms to market beyond the borders of their home countries, making international marketing a part of those firms' marketing strategy. [11] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or ...
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Job creation and retention through specific efforts in business finance, marketing, neighborhood development, workforce development, small business development, business retention and expansion, [24] technology transfer, and real estate development. This third category is a primary focus of economic development professionals.