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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Genres informed by particular target audience(s) include children's film, teen film, woman's film, and "chick flick". Genres characterized by the type of production include the blockbuster , independent film , and low-budget film , such as the B movie (commercial) or amateur film (noncommercial).
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Although four-quadrant movies are generally family-friendly, this is not a requirement. [3] Titanic, which was the highest-grossing film ever following its theatrical run, has been cited as a strong example of a four-quadrant movie that blended action and romance in a historical setting to appeal to all four quadrants. [4]
Advertising may be categorized in a variety of ways, including by style, target audience, geographic scope, medium, or purpose. [ 62 ] : 9–15 For example, in print advertising, classification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the ...
A good example of the use of archetypes in the teen film was displayed in the 1985 film, The Breakfast Club. These archetypes have since become a larger part of the culture. The jock, cheerleader, and social outcast, among others, become a familiar and pleasurable feature for the audience. However, genres are dynamic; they change and develop to ...