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Thirdly, the firm would then employ a law firm marketing company, and perhaps a website design company, to create the firm's internet presence; and, initiate an SEO (Search Engine Optimization) campaign to increase the firm's appearance in search results presented to the queries of those seeking legal services. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...
The National Association of Law Firm Marketing Administrators was formed in 1986, and it was later rebranded as the Legal Marketing Association (LMA). [12] From the mid-1980s on, many U.S. law firms began creating ads and increasing their marketing presence, using newsletters, billboards, newspapers, and so on.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
In addition to Hartfield’s work in the legal cannabis industry, he has also filled roles as a marketing and search engine optimization expert. From 2010 to 2012, he was the Chief web officer at the publicly traded SearchCore, Inc. [ 15 ] [ 16 ]
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