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Organization of communication function: public relations should be an integrated communication function and separate from instead of being sublimated to marketing or other management functions; Public relations models: effect organization should base its internal and external communication and relationship building on two-way symmetrical model.
Although public consultation involves soliciting public feedbacks, it is still a one-way flow of information, but in the reverse direction of public communication. The initiators of public consultation retain decision-making authority. Public involvement is interactive and involves the transfer of fact-based information, values, and beliefs ...
"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13] The UK-based Chartered Institute of Public Relations focuses its definition on reputation: "Public Relations is about reputation – the result of what you do, what you say and what others say about ...
A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [26] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [27]
In October 2019, the International Public Relations Association (IPRA) announced its new definition of public relations as: "a decision-making management practice tasked with building relationships and interests between organizations and their public's based on the delivery of information through trusted and ethical communication methods".
The political function and effect of modes of public communication has traditionally continued with the dichotomy between Hegelian State and civil society. The dominant theory of this mode includes the liberal theory of the free press.
Public speaking, also called oratory, is the practice of delivering speeches to a live audience. [3] Throughout history, public speaking has held significant cultural, religious, and political importance, emphasizing the necessity of effective rhetorical skills. It allows individuals to connect with a group of people to discuss any topic.