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  2. Confessions of an Advertising Man - Wikipedia

    en.wikipedia.org/wiki/Confessions_of_an...

    In Confessions of an Advertising Man, David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns for printed media.

  3. Gender Advertisements - Wikipedia

    en.wikipedia.org/wiki/Gender_Advertisements

    Gender Advertisements is a 1979 book by Erving Goffman. [1] [2] [3] [4]Goffman's work has led to a number of further studies. [5] [6] [7]In Gender Advertisements, Goffman analyzes how gender is represented in the advertising to which all individuals are commonly exposed.

  4. Assertiveness - Wikipedia

    en.wikipedia.org/wiki/Assertiveness

    Assertiveness is the quality of being self-assured and confident without being aggressive to defend a right point of view or a relevant statement. In the field of psychology and psychotherapy, it is a skill that can be learned and a mode of communication.

  5. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.

  6. Scientific Advertising - Wikipedia

    en.wikipedia.org/wiki/Scientific_Advertising

    The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.

  7. Flyer (pamphlet) - Wikipedia

    en.wikipedia.org/wiki/Flyer_(pamphlet)

    Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:

  8. C H E L S E A G R E E N P U B L I S H I N G W H I T E R I V E ...

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  9. Marketing exposure - Wikipedia

    en.wikipedia.org/wiki/Marketing_exposure

    Sometimes referred as Advertising Exposure, Marketing Exposure is the degree to which a company’s target market is exposed to the company’s communications about its product/ services, initiatives, etc. [1] Exposure is the product of a marketing strategy, and once the strategy is implemented it is only a matter of time before exposure is put into action.

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